Having been in action since 2015, Tapas foundation is a compact organization dedicated to the goal of working for the betterment of society by amplifying the voices of those at the receiving end of any form of social injustice. 

Contact

+91 88713 06949

E-346, Minal Residency, J.K. Road, Bhopal, Madhya Pradesh. 462023

info@old.tapasfoundation.com

In a collaborative drive to ensure road safety, Tapas Foundation along with Confederation of Indian
Industry(CII), Young Indians & Yi Bhopal conducted a Road Safety Awareness Campaign in Bhopal,
Madhya Pradesh. We inaugurated the campaign by taking over the road through a Bike Rally where 40
riders came along in their gear and glory to spread the message of road safety. We collaborated with
Bhopal Riders Community for the rally.

With the support of IEHE NSS Bhopal, we performed 10 street plays on road safety in Bhopal city and
Adampur Chhawani. Street play has always been a great medium for us to connect with the public. As a
part of the campaign, we created awareness about sensible honking in and near 15 hospital premises in
Bhopal. We also hosted an awareness session for ISBT bus and highway truck drivers on various safety
measures that they should always follow.

Team Tapas also engaged with children during the campaign but on a more colourful note – through
drawing and quiz competitions. We covered 15 schools in the city and screened a short film – Chota Cop
for the students which is based on road safety. With Foster For Furrballs, an organisation working for
animal welfare, we ensured the safety of stray cattle who are often the victims of road accidents,
especially during the night. We did a radium strip drive to cover their horns with neon reflective bands
which will make them visible during the night and protect them from any unforeseen accidents.
It was a very fulfilling and effective campaign where we came together to ensure road safety. We want
to thank our collaborative partners – We Care, Young Indians Bhopal, Bhopal Riders Community, IEHE
NSS Bhopal, Foster For Furrballs and Mayank Kapoor for their generous contribution that made this
campaign a great success.

Not so long ago, marketing consumer products felt like a genteel game of lawn tennis: Established competitors invested in creative with long lead times, using proven models of TV and big-box retail, alongside trusted agency partners. Today, it’s more like a sprawling contest of mixed martial arts, with new competitors playing by different rules; an unprecedented complexity of channels, content and partners; and a step change in speed and ways of working that has punches flying at incumbent consumer products companies. Within the span of most executives’ careers, advances in technology have reshaped how consumers engage with brands.

Client:

BusinessMax

Website:

businessmax.com

Date:

November 22, 2020

Category:

Marketing/Finance

01. Сhallenge

Fueling the blur of combat is a radical shift in brand growth models. Within the span of most executives’ careers, advances in technology have reshaped how consumers engage with brands. In the US and UK, more than 60% of consumers now discover products online, and 85% of millennials trust reviews from a faceless stranger more than traditional advertising. The same technology advances have dramatically altered the competitive landscape.

02. Solutions

What’s the right path forward? Reinventing the brand growth model requires more than a reallocation of marketing budget to digital. CMOs need a reassessment of growth platforms and future brand portfolios, a new understanding of the consumer journey, a supporting strategy on data and technology. Fueling the blur of combat is a radical shift in brand growth models. Within the span of most executives’ careers, advances in technology have reshaped how consumers engage with brands. In the US and UK, more than 60% of consumers now discover products online, and 85% of millennials trust reviews from a faceless stranger more than traditional advertising. The same technology advances have dramatically altered the competitive landscape.

75
marketing analysis
65
business innovation
90
finance strategy
45
corporate management
03. Results

A utility company was steadily losing customers as consumers gained the right to select their energy supplier. To boost loyalty, we helped the company transform its culture to be intensely customer-focused.

We helped a global technology company that specializes in software to reduce the complexity and mystery around their pricing strategy. The work helped generate millions more in income each year. We helped a multibillion dollar global technology giant simplify structures, save millions in costs, and create better-prepared sellers with more time for customers. We helped a multibillion dollar global technology giant simplify organizational structures, save millions in costs.